AWARDS -- YELLOW PENCIL 2010 -- YELLOW TREEHOUSE CAMPAIGN Company: MIKE LTD DIRECTOR/PRODUCER MICHAEL REIHANA AGENCY: Aim Proximity and Colenso BBDO **Cannes Lions 2009 Integrated Silver TV/Film/Digital **Cannes Lions 2009 Direct Marketing Promo Bronze Advert **360 Gold Axis Award 2009 **Direct Marketing Silver Axis Award 2009 **HONG KONG Platinum Award Asian Marketing Effectiveness Awards 2009 **AME Gold in the Best Integrated Marketing Campaign **AME Most Effective Branded Content categories. **AME Bronze for Best Loyalty Marketing Campaign and Best Idea. **London International Awards Silver **EFFIE Awards Most Integrated Campaign - Silver **Corporate Reputation image - Silver **Return on Investment - Silver